One of the oldest tricks in the book has to be bilking parents out of their money by telling them their kids are in all kinds of terrible danger if you don't buy their product, which will put kids in all kinds of terrible danger (or at least deprive their college fund). That sounds very cynical, but check out the back of some grocery store parent magazine in the ads some time. There are plenty of genuine safety devices that are very good ideas like the
bubmo baby seat. Alls I'm trying to say is it's an easy string to pull for people trying to make a quick buck.
This one ties neatly into
my previous rant on society's painful ignorance of security.
Edited for TLDR from an
associate press article by Deborah Yao:
Software sold under the Sentry and FamilySafe brands can read private chats conducted through Yahoo, MSN, AOL and other services, and send back data on what kids are saying about such things as movies, music or video games. The information is then offered to businesses seeking ways to tailor their marketing messages to kids.
Parents who don't want the company to share their child's information to businesses can check a box to opt out.
But that option can be found only by visiting the company's Web site, accessible through a control panel that appears after the program has been installed. It was not in the agreement contained in the Sentry Total Home Protection program The Associated Press downloaded and installed Friday.
According to the agreement, the software passes along data to "trusted partners." Confidentiality agreements prohibit those clients from sharing the information with others.
In recognition of federal privacy laws that restrict the collection of data on kids under 13, the agreement states that the company has "a parent's permission to share the information if the user is a child under age 13."
Tech site CNet ranks the EchoMetrix software as one of the three best for parental control.
EchoMetrix, formerly known as SearchHelp, said companies that have tested the chat data using Pulse include News Corp.'s Fox Broadcasting and Dreamworks SKG Inc. Viacom Inc.'s Paramount Pictures recently signed on.
None of those companies would comment when contacted by the AP.